What began as a planned vacation to the Dominican Republic catalyzed into MACHUCA
our history
Through adversity emerged inspiration: an injury, once life-threatening, became the genesis. Amidst the healing, the Dominican spirit, its passion, respect, and soul, unveiled life’s true treasures: family, health, love, joy, music, food, and dance. Even amidst hospital corridors, the Dominican people uplifted our spirits, revealing profound meaning
With the news of recovery, a transformative vision dawned. Watching my fiancée rest that night sparked the creation of something remarkable. A vision not just to present unique products globally but to ignite inspiration, prove the power of positivity, and contribute to a better world for all. MACHUCA is a message to you; when you follow your heart and dreams with persistence, ANYTHING is possible
Joel Benjamin Goor
our story began on 2017
MACHUCA
The literal translation is "To mash", however; for the Caribbean (and soon the world) - it stands for everything positive: being yourself, passion, respect, trust, oneness, energy, all the good stuff